Education and Training:
You can work as a copywriter without formal qualifications. You will probably get some informal training on the job. Artistic and creative abilities are essential. However, entry to this occupation may be improved if you have qualifications. You may like to consider a VET qualification in advertising, marketing or professional writing and editing. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information.
You can also become a copywriter by studying advertising, marketing, communications, media studies, professional and creative writing, journalism or English literature at university. To get into these courses you usually need to gain your VCE. Prerequisite subjects, or assumed knowledge, in one or more of English and mathematics are normally required. Most universities in Australia offer degrees in these areas. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact Open Universities Australia or the universities you are interested in for more information as requirements may change.
Although there are no formal education requirements, people who want to become a copywriter will be required to provide a portfolio of creative work to demonstrate their creative flair.
The Australasian Writers and Art Directors Association (AWARD) runs a 16-week course each year which is highly regarded in the advertising industry. Visit their website (www.awardschool.com.au) for more information.
While the following courses are related to this occupation, they may not necessarily lead directly to employment, nor provide the most direct pathway to the occupation. Courses which provide preliminary or informal training, as well as those which provide additional job skills following initial qualifications may also be listed.
*Course is offered by more than one institution. Click link for details.
- Certificate IV in Advertising *
- Diploma of Advertising *
- Diploma of Professional Writing and Editing *
- Advanced Diploma of Music Business *
- Bachelor of Arts - Professional and Creative Writing
- Bachelor of Arts - Professional Writing and Publishing
- Bachelor of Communication - Advertising *
- Bachelor of Communication - Media
Copywriters are employed by advertising agencies; radio and television stations; advertising departments of retail, wholesale and manufacturing firms; and some government departments. Some are self-employed as freelance copywriters.
Competition for entry-level positions is very strong.
For Further Information:
The Communications Council
Information for other states and territories: